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Figma Rebrand: Presentation

Figma Rebrand: Presentation

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Figma recognizes the critical role of branding. The concept of Figma, a cloud-based design tool, originated in 2011 from the collaboration of co-founders Evan Wallace and Dylan Field. The duo sought to innovate by making creative tools accessible to designers through web browsers. In just four years, by 2015, they introduced Figma as "the first design tool to integrate web accessibility with the functionality of a native app."

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As a company deeply invested in design, undergoing a brand overhaul is a significant endeavor accompanied by high expectations. Figma's rebrand, inspired by collaboration akin to their app, incorporates bold colors, playful shapes, and distinctive typography. This template draws inspiration from Figma's recent rebrand but is not affiliated with the company. Organizing any company rebrand is crucial for ensuring team alignment on important brand developments and guidelines.

Tips to create a stunning visual identity presentation

1
Consistency is Key

Maintain visual consistency across all elements of your presentation, including colors, fonts, and imagery.

2
Tell Your Story

Share the journey behind your brand's identity, highlighting key milestones and values to create a meaningful connection.

3
Visual Impact

Utilize striking visuals and multimedia elements to enhance the aesthetic appeal of your presentation.